Itchy Feet

Here & there and things learned & loved along the way.

Blood Donation : A Social Look

                                                                    image

It is no secret that social media is an economical and efficient tool for advertisers. More frequently than ever, companies and brands are taking to various social media platforms to make their messages heard. Now this is a simple plea for inherently social brands like Coca-Cola and Skittles, but what about for the more mundane, ‘un-fun’ brands. Take blood donation for example. Organizations like Canadian Blood Services have a hard time creating engagement with potential blood donors. They are lacking a presence on social media and their website is a shamble of information with no sort of hierarchy or order. It is entirely a one-way conversation and though some of their tv spots have set their tagline “it’s in you to give” into our heads, that’s as far as it goes. The process of blood donation is just not a glamourous concept and I doubt that is going to change. There have been a few incidences recently, however, in which people have found a unique way to create an integrated, social experience around giving blood.

HEMOBA X ESPORTE CLUB VITORIA

Watch video below:

http://www.youtube.com/watch?v=4tYMMXiH_hs

What they did incredibly was that they made the act of giving blood a social process. They sent a bold message while creating a conversation and engaged the masses by having a strong presence online using social media and one of Brazil’s beloved soccer clubs. The campaign generated 1.3 billion web views, won countless awards and generated US$ 8,000,000 ROI in blood donations.

Another notable creation, LAW3ANDAKDAM, stemmed from an Egyptian man’s mission to find blood for a relative in need. He launched a Free online service that matches blood donors and patients in need of blood, based on location and blood type through social media. Now that’s a man that takes things into his own hands; very cool.

image

http://www.law3andakdam.com/#!home/mainPage

Lastly, I find social media, particularly Twitter, fascinating to follow live during big events and tragedies. During the Boston Marathon Bombs last month, in which 150 people were severely injured and much blood was lost, Twitter proved a lifesaver.

image

So take these lessons and run with them:

Social media is

·      An excellent tool for driving change in behaviour

·      A tool that produces immediate response

·      Useful in emergency situations

Would love to know other ways you think blood donation could be increased via social media so please feel free to comment below.

#socialmedia #platforms #twitter #blooddonation #advertising #marketing #connectivity #bostonmarathon #online #efficiency

Thailand is one of the most diverse countries in the world. You can really find anything you’re looking for; beautiful beaches, exotic food, fantastic shopping, wild nightlife, history and culture and the list continues. People flock from all over the globe to experience Bangkok and to island hop, indulging in the the countries fruitful shores at legendary full moon parties. Everything that you’ve heard about Thailand and it’s mythical stories is probably true, and then some. It’s a hell of a ride but there were a few moments throughout the trip where I thought I may not make it out alive. I will be sharing some of those adventures (nightmares, depending on how you look at it) soon… 

Thailand is one of the most diverse countries in the world. You can really find anything you’re looking for; beautiful beaches, exotic food, fantastic shopping, wild nightlife, history and culture and the list continues. People flock from all over the globe to experience Bangkok and to island hop, indulging in the the countries fruitful shores at legendary full moon parties. Everything that you’ve heard about Thailand and it’s mythical stories is probably true, and then some. It’s a hell of a ride but there were a few moments throughout the trip where I thought I may not make it out alive. I will be sharing some of those adventures (nightmares, depending on how you look at it) soon… 

All journeys have secret destinations of which the traveler is unaware. —- Martin Buber

FOREIGN EATS - PART 3
Radicchio, prosciutto, bread and goat cheese 
The best “salad” I’ve ever had. Nice, France.

FOREIGN EATS - PART 3

  • Radicchio, prosciutto, bread and goat cheese 
The best “salad” I’ve ever had. Nice, France.
Nice, France.

Nice, France.

Antibes, France.

Antibes, France.

France is one of those places that gives you butterflies in your stomach. It shames you with its sophistication and gets away with it because it is so sure of what it is. It doesn’t matter which city you’re in, they are all perfectly unapologetic. 
Most recently I was in Nice. Slightly grittier than say, Paris, but still absolutely beautiful. I was lucky to be there during the world famous Mardi Gras Carnival du Nice. This festival has been a tradition since the Middle Ages and actually hasn’t changed much. The streets are blocked off to give way to the magnificent circus themed floats and performers in full costume dangling off and dancing amongst them. There is glitter, bubbles, streamers, balloons, confetti and most importantly flowers. Thousands line the edge of the parade in the hopes they will catch as many as they can to add to their bouquets. There’s also a lot of wine consumption and good laughs. 
But, don’t let the Festival distract you from the hidden fruits of the city. Well not fruit, but cheese! There is no shortage of cafes and restaurants where you can find the freshest baguettes and biggest selection of local cheese. Eating French food is the best part.
Nice is also a bus ride away from some breath taking villages with stunning coast lines and small town charm. My friend, whom I was visiting at the time, took me to a place called Antibes and I fell completely in love with it. It is only 40 minutes outside the city and filled with cobblestone walkways, statues, friendly people, fountains, antique stores and amazing views. 
If you’re planning a trip to Nice, Festival is the best time to go! 

France is one of those places that gives you butterflies in your stomach. It shames you with its sophistication and gets away with it because it is so sure of what it is. It doesn’t matter which city you’re in, they are all perfectly unapologetic. 

Most recently I was in Nice. Slightly grittier than say, Paris, but still absolutely beautiful. I was lucky to be there during the world famous Mardi Gras Carnival du Nice. This festival has been a tradition since the Middle Ages and actually hasn’t changed much. The streets are blocked off to give way to the magnificent circus themed floats and performers in full costume dangling off and dancing amongst them. There is glitter, bubbles, streamers, balloons, confetti and most importantly flowers. Thousands line the edge of the parade in the hopes they will catch as many as they can to add to their bouquets. There’s also a lot of wine consumption and good laughs. 

But, don’t let the Festival distract you from the hidden fruits of the city. Well not fruit, but cheese! There is no shortage of cafes and restaurants where you can find the freshest baguettes and biggest selection of local cheese. Eating French food is the best part.

Nice is also a bus ride away from some breath taking villages with stunning coast lines and small town charm. My friend, whom I was visiting at the time, took me to a place called Antibes and I fell completely in love with it. It is only 40 minutes outside the city and filled with cobblestone walkways, statues, friendly people, fountains, antique stores and amazing views. 

If you’re planning a trip to Nice, Festival is the best time to go! 

TRAVEL TIP #4

Take any opportunity you have to learn about a new culture and don’t ever forget it. It will be invaluable in the future.